Marc has over thirty years’ experience as a marketing consultant working in advertising, brand and communications across the public, private and not-for-profit sectors, with organisations as diverse as Shell, BT, Department of Health, Department of Work and Pensions, UKTI, eBay and First Direct.
He has been involved in a number of SK projects, including an ambitious look at the Dartington Hall Trust to re-imagine its potential and place in today’s world.
Marc’s experience in brand repositioning covers everything from design and identity to the development and delivery of strategic communications programmes. His notable successes include rebranding and repositioning the Spastics Society as Scope, rebranding the British Diabetic Association as Diabetes UK and working with the International Committee of the Red Cross in Geneva. He also helped the Department of Health develop the ‘consumer’ brand and associated communications for the Electronic Prescription Service and the General Medical Council to reposition themselves in the regulatory space.
An original founder of both Fishburn Hedges and Seventy Seven PR in his early career, Marc is currently working with the Cabinet Office on the GREAT Britain campaign (running in over 100 countries) and was responsible for repositioning it as the common platform for promoting the UK internationally across trade, investment, tourism and education.