The British Psychological Society
VIRTUAL 3-DAY DIGITAL SUMMIT FOR 500+ GLOBAL DELEGATES
Reimagining the future of psychology and BPS
OUTCOME & IMPACT
400% + target engagement
6,500 engaged
4 new services designed
'Engage Award' for best use of event technology and experience
Strategic Recommendations report co-created with members
“Your creative and innovative approach to our digital Summit gave our stakeholders a voice when they thought they might not have one. What you have achieved is something that will remain with us for a long time.”
Karen Beamish
Director of Membership and Professional Developmen
THE AUDIENCES
Professional body stakeholders
Psychologists across all 70+ specialities
Leadership and staff from BPS
THE CHALLENGE
To rapidly re-design and ‘flip to digital’ during Covid as the 2020 lockdown was announced halfway through the engagement phase with 5,000 psychologists across the globe.
To deliver the international engagement exercise without changing times or ambitions.
EVENT SOLUTIONS
A virtual 3-day Digital Summit, designed with a clear purpose for over 500 global delegates: our expert team of researchers, design thinkers and event experts enabled us to respond at pace, for example, rapidly building digital tools that enabled interactive sessions.
AI-powered and data-driven platform to host engagement, co-production, polling and decision-making was built to house bespoke tools and content. We created online journey maps and personas, interactive visual stories with ‘speaker stages’ with polling built-in. This ensured the audience could engage meaningfully to shape the future and decisions. Audience insight and data were captured and themed ready for the analysis phase.
Immersive UX journey: The digital summit mirrored the intended face-to-face experience and was built to include;
Debates to agree on the future strategic themes
Focus groups to test and shape the final recommendations
Polling and voting to facilitate decision making
A final showcase of recommendations led by participating psychologists
A live Q&A with the leadership
Live voting on recommendations to take forward and to the Board